Rebranding is the process by which a product or service developed with one brand or product line affiliation is marketed or distributed with a different identity. This may involve radical changes to the brand's logo, brand name, website, filename extension, etc. If radical changes to a product are taking place, a user interface has to be modified significantly as well.

Today, rebranding has become a common practice and the essential tool of business. But the process can be really time-consuming and expensive. There is an increasing demand for a software solution to facilitate rebranding. And to meet this demand, Lingobit Technologies has developed LabelMee Rebrander.

Rebrander extracts any resources (from dialogs and images to Help descriptions) from the application, making it easy to change them. The program features visual editing tools to change dialogs or forms. Moreover, the software enables a person to specify terminology for each brand in order to change terms automatically. After all the changes have been performed, Rebrander creates files ready for distribution.

And, on top of that, the program allows maintaining several brands at the same time at a minimum cost. When a new product version is released, Rebrander checks resource changes and automatically transfers the changes from the previous version, therefore only new and changed content will have to be translated. In most cases, the terminology specified for the product allows translating the new elements automatically.

LabelMee Rebrander supports many development platforms, help files, websites and databases, which makes the program a perfect tool for comprehensive rebranding. The software does a truly amazing job, taking care of all the aspects and details, from the application itself to the website.